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Jacobson calls for a redesign of SND contest
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charles apple

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Posted:
Wed Apr 05, 2006 7:12 pm

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In his latest essay, Alan Jacobson writes that the Society for News Design might want to consider revamping its annual contest in order to put more emphasis on content:

Alan Jacobson wrote::
Last month the Society for News Design announced the 1,136 winners of their 27th Annual Creative Competition. This is not the first time the number of winners exceeded 10Âł, which begs the question:

What other organization gives its members more than a thousand awards a year?

The Pulitzer Prize Board gives 21 awards. Does SND believe that the appearance of words is 50 times more noteworthy than the meaning of words? I hope not.

The Nobel Foundation grants six awards for things that are clearly more important than “overall redesign of a regularly appearing newspaper section.”


Read it here:
http://www.brasstacksdesign.com/newspaper_design_contest_02.htm

{mod note - the foreign language question and Polish win were discussed heatedly in a recent contest thread}

[And a note from Charles: It is not my habit to cut-and-paste an entire columns or news stories into forums here at VizEds. I don't appreciate whoever it was that edited my post last night to include Alan's entire column and to remove the link. I've fixed it now.]
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Last edited by charles apple on Thu Apr 06, 2006 6:36 am; edited 1 time in total
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hgoodman

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Posted:
Wed Apr 05, 2006 8:39 pm

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Quote:

This year, one of the two papers to receive SND's highest honor is from Poland. None of the judges could read Polish nor was any translation offered, based on inquires I made of folks intimately involved with this year's competition.

The judges described the paper as “beautiful”, yet apparently, they couldn't understand a single word they saw. One can only conclude that Rzeczpospolita (zech pos POLE eeta) was honored because of how it looked, rather than whether all the parts worked together to make sense.

I've seen this scenario before. Years ago, I participated in an SND judging as a helper. This experience gave me a bird's-eye view of the judging process. I remember the judges deliberating over an illustration from a Scandinavian country. They were debating whether to give this entry a gold award - the highest award in this category.

One judge protested, saying “But I can't read it. I don't know what it says.” But another judge said, “Who cares what it says. I just like it!”

Much to my dismay, that argument carried the day and the judges unanimously gave their highest award to something they admittedly did not understand.

Now I'll bet that Rzeczpospolita is a fine newspaper with a fine design - maybe even one of the world's best - but every journalist should be a skeptic. I believe “If your mother says she loves you, check it out.” So how could the SND judges know that Rzeczpospolita is “reaching out to the 25- to 45-year old highly educated, professional audience” (from SND's website) if they didn't know what it said?

I don't know whether Rzeczpospolita is one of the world's best designed newspapers because I can't read Polish. But I've known all of this year's judges personally or professionally for as long as my name was in that little box on Robert Lockwood's desk. And I know that they are are some of the world's best. And their work is some of my personal world's best.

As someone who has disagreed with some of the things Alan has said before, I could not agree more about this. It seems to go against everything that journalism is about to give an award to something you can not read. If designers want to be considered Visual Editors (.com) then you have to be able to edit and understand what you are judging. I have no issue with a European paper being given an award over an American one. I have a problem if American papers are being judged on the content as well as design and European papers are not.
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Kilometer31

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Posted:
Wed Apr 05, 2006 9:10 pm

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Shocked Shocked Shocked

Eyes popping ... grabbing flak helmet ... running for nearest fox hole ...

I'll poke my head out later and maybe post something.
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Robb Montgomery

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Posted:
Wed Apr 05, 2006 9:27 pm

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A model to compare would be World Press Photo.

They consistently seat a diverse international jury. Remember they are judging photographs! I would champion any journalism group that places this kind of value on diversity. For the culture and perspective as much as for language.

Quote:

The 2006 jury
Chair: James Colton, USA, photo editor Sports Illustrated

Members:
• Paula Bronstein, USA, staff photographer Getty Images - Asia
• Per Folkver, Denmark, picture editor in chief Politiken
• Janine Haidar, Lebanon, photo editor Agence France-Presse
• Magdalena Herrera, France/Cuba, art director National Geographic
• Wen Huang, People's Republic of China, picture editor Xinhua News
Agency
• Gary Knight, UK, photographer VII
• Eliane Laffont, France, editorial director Hachette Filipacchi Photos
• Greg Marinovich, South Africa, picture editor Sunday Times
• Ricardo Mazalan, Argentina, photographer The Associated Press
• Simon Njami, Cameroon, artistic director Rencontres Africaines
• Kathy Ryan, USA, photo editor The New York Times Magazine
• Stephan Vanfleteren, Belgium, photographer

Secretary: Stephen Mayes, UK, director image archive Art + Commerce Anthology

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douglas e. jessmer

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Posted:
Wed Apr 05, 2006 9:34 pm

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Then maybe all this speaks to an earlier discussion -- scrap Syracuse as it is right now, and do regional competitions that feed into the big one in Syracuse. Let people who speak the language do the judging, then prepare the Syracuse entries in a common language. Or something like that.

Surely there is a way, but wiser heads than mine can figure that out.
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John Zhu

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Posted:
Wed Apr 05, 2006 9:35 pm

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Alan Jacobson wrote::
Last month the Society for News Design announced the 1,136 winners of their 27th Annual Creative Competition.


Holy cow! That's a boatload of awards. As someone who doesn't pay much attention to the SND competition, I never even knew it was that many. I thought maybe a couple hundred, but over 1,000? That does kind of rob any award of its significance when 1,135 other people got an award as well. The suggestion about putting good pages in the book but not give an award is great.
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robschneider

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Posted:
Thu Apr 06, 2006 11:07 am

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This is an aside, but I do think it's relevant to Alan's initial number that needs to at least be noted.

263 of those 1,136 winners (23%) came from the 2 photo categories. There are page design portions of the photos categories, but I think the vast majority of those awards were for single or multiple photographs.

I'm not saying that photos shouldn't be a part of a newspaper design competition, but I think it does skew the numbers a little bit and I wanted to at least say it.

And while that number seems pretty big, it's also worth noting that something like 94% of entries don't get awarded. And that's also not taking into account all of the entries that get multiple awards. I would venture a guess (and it's just that) if you factor in the multiple awards, something like 4-5% entries get awarded, a percentage that I would think might be comparable to an NPPA or other contest.

That's not to refute Alan or Robb's points, but I think it adds a little more clarity to that 1,136 number.
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alanjacobson

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Posted:
Thu Apr 06, 2006 11:34 am

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Check your math.

SND had 14,610 entries. They gave out 1,136 awards. That's almost 8%.

That means one out of 12 entries gets an award.

I think that's too many.

Now compare that to NPPA's entry-to-award ratio. If each NPPA member only submitted one entry, their entry-to-awards ratio would be 1%.

But let's get back to my original question: What other organization gives its members more than a thousand awards a year (other than the Special Olympics)?
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scavendish

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Posted:
Thu Apr 06, 2006 11:41 am

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alanjacobson wrote::
But let's get back to my original question: What other organization gives its members more than a thousand awards a year (other than the Special Olympics)?



Thanks for keeping this on a high level, Alan.
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alanjacobson

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Posted:
Thu Apr 06, 2006 11:53 am

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C'mon, Steve. I realize I'm toying with the third rail of newspaper design, but I think we should maintain a sense of humor about this.

I think SND looks silly by giving out so many awards. It undermines our credibility with other journalists.

If we insist on giving ourselves more awards than our other newsroom colleagues give themselves, what does that say about us?

I know one famous newspaper designer who doesn't mention the number of awards he's won because the total number sounds silly.
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