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Selling news fronts as ads...
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ebony watkins

Tiki Lounger

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Joined: 13 Sep 2004


Posts: 18

Posted:
Wed May 25, 2005 12:56 pm

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My co-worker writes to poynter.org:

From MISTY GOWER, copy editor, Flint Journal: I'm surprised to see that no one is mentioning the outrage that we are feeling about both the Detroit News and the Detroit Free Press selling today's front pages to Marshall Field's. Yes, the front pages are full-page ads. The News even went so far as to label its "true" front page 3A.

Down the road at our newspaper here in Flint, Mich., we are disgusted.


http://poynter.org/forum/?id=letters Sad
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iancahir

Juke Box Hero

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Joined: 21 Jun 2004


Posts: 33

Posted:
Wed May 25, 2005 12:57 pm

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Anyone have a copy of that front? I'm not clear on what happened, and I want to see it before I get all irate.
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ebony watkins

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Joined: 13 Sep 2004


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Posted:
Wed May 25, 2005 1:02 pm

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On the fronts of The Detroit News and The Free Press a full page wrapped dubble truck over the front pages. So a four page section on top of the Freep and News A1 covers... Mad
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ebony watkins

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Posted:
Wed May 25, 2005 1:08 pm

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by-the-way it was a Marshall Fields memorial day sale ad...
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nicole bogdas

VizEds Moderator

VizEds Moderator

Joined: 14 Mar 2004


Posts: 748

Posted:
Wed May 25, 2005 1:09 pm

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I was just stopping in to post the same item...anyone have more info on this?
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ebony watkins

Tiki Lounger

Tiki Lounger

Joined: 13 Sep 2004


Posts: 18

Posted:
Wed May 25, 2005 1:15 pm

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All I know is, newspapers are hurting for money and I never knew it would came down to news fronts... I am sure it was a lot of money for them... The Detroit News numbered there 1A front to 3A.

Click here to see how they numbered their pages:
http://www.newseum.org/media/dfp/lg/MI_DN.jpg
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iancahir

Juke Box Hero

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Joined: 21 Jun 2004


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Posted:
Wed May 25, 2005 1:38 pm

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Right. I saw the 3A page number when I looked it up on newseum. But was the four-page wrap meant to look like a front page? Was it deceitful in any way? Also, was there news content on 2A or was that an ad page, too? I mean, the News sells a 1A ad every day. I guess I'm just looking for even more info.
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ebony watkins

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Posted:
Wed May 25, 2005 1:50 pm

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It was an sideways American flag on the entire page with Mashall Fields Memorial day sale across the bottom no news content on the front and no news content on the back page more ad stuff. 2A and the second to last last A page was the Mashall Fields dubble truck. The front was numbered 1A with a newspaper flag and date cross the top. I hope you can picture it. I can't find the pages for you. Just like you would do for a Super Bowl win wrapped over the front page and back... Does that help?
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Kellams

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Posted:
Wed May 25, 2005 3:11 pm

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Steve Dorsey: Where are you?
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ebony watkins

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Posted:
Wed May 25, 2005 4:36 pm

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By-the-way they are also in the boxes like that. I went to the gym today and saw the Freep and News in the box with the a big American flag as their front. Cool Does that sale papers? Are readers going to be mad when they realize it is NOT a soldier dedications, but instead an ad? Question
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