Visual Editors
Visual Editors, NFP was incorporated as a 501(c)(3) non-profit in 2004.
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dkordalski
Professor

Joined: 16 Jun 2004
Posts: 151
Location: The Plain Dealer in sunny Cleveland, OH
Posted:
Sun Apr 24, 2005 6:59 pm
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| Ernie Smith wrote:: | | Just noticed the NPD response. It's good to know that you can get away with something like that in Cleveland |
Actually, we get away with an awful lot here in Cleveland. Our editor, Doug Clifton, encourages us to take "intelligent risk." We showed this to him in the idea stage ... he was comfortable with it, because he recognized it as clever, tasteful and most importantly, right on point to the story. That's what our readers recognized as well.
Readers don't always like our decisions, but I think it would be a far more egregious sin if we didn't challenge them from time to time. That doesn't mean we should go out of our way to do insult them just for the sake of doing so, but we shouldn't shy away from challenging most because of a possible reaction from a few.
And ultimately, I refuse to let the possibility of a handful of negative phone calls and e-mails (we only got two, btw) hobble thoroughbreds like Andrea Levy and Staci Andrews. Their work is stellar.
So why don't more papers try things like this? Because as a rule, American papers tend to edit for the lowest common denominator, which adds up to a fraction of our potential. It is both fascinating and sad that an industry which trades in intellectual capital willingly stops product development by not having the spine to support creativity.
David Kordalski
AME/Visuals, The Plain Dealer |
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