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The March of the Tabloids
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Alan Formby-Jackson

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Joined: 02 Jun 2004


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Posted:
Thu Apr 28, 2005 3:54 am

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Mario Garcia and others debate the impact of "the compact."
From the poynter online website:

Quote:
Everything makes a comeback. There is an eternal renaissance of essential things. In journalism, design, literature and art. Things tend to simplify themselves. As life in the big cities turns more chaotic, technology becomes more accessible with wireless, fast communication available to larger masses of the population. For the printed media, this translates into smaller formats, more reader-friendly for users who seek simpler storytelling, quicker messages, and who seem to prefer, as in everything else, the smaller packages.

In the case of newspapers, we have had to wait a long time and climb a steep mountain to get to this exciting moment in which more newspapers are looking at smaller formats as an option. For many, it is already a reality. Conversion from broadsheet to tabloid has paid off: Readers like it, advertisers get used to it faster than anyone thought, and the "wave" of tabloid conversions extends globally. Even the United States is taking a peek into what some of their newspapers will look like in a format other than the huge broadsheet that has served as the canvas for decades.


http://www.poynter.org/content/content_view.asp?id=81557
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charles apple

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Joined: 09 Mar 2004


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Posted:
Thu Apr 28, 2005 5:50 am

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Not only did Poynter post Mario's article Wednesday, there are accompanying pieces by several other notable folks:

In a repeat of much of the material he posted her a couple weeks ago, Alan Jacobson wrote:

Convert To Tab? Fughedabowdit

Quote:
But I promise you, this nascent craze will not take hold in the U.S. But first, let's look at what the press is saying and why they're wrong in propagating this prediction.

All three publications used a single designer as the source for their stories -- Mario Garcia. Now I have nothing but respect and admiration for Mario, especially because he always treats me with respect even when I disagree with him. Which I find myself doing once again.

These stories cited the 15 tab conversions Mario's company has directed. But these stories did not emphasize that 14 of these conversions occurred outside the U.S., where newspapers follow a different economic model.


Deborah Withey, my boss here at the Virginian-Pilot, wrote:

Tabloid Magic: Intimate for Readers, Challenging for Designers

Quote:
As a reader, I love the tabloid. It’s more intimate to read because you hold it closer to your body, unlike reading a broadsheet with arms spread out like an eagle. As a designer it is more challenging, a smaller canvas makes you edit your idea and your execution of that idea more tightly. That’s a magic that keeps one’s skills sharp.


And former Poynter president James Naughton wrote:

It's Not About the Shape of the Paper

Quote:
It seems to me the shape of the paper isn't really the issue; what matters are the four Cs: the content, the continuity, the coherence and the completeness.

The one issue on which broadsheets have a modest advantage is continuity. If you have to go searching for the section you want, that's a turnoff to readers. But there are plenty of broadsheets that move the business section or local news or sports around from day to day.

...This is off the point, but the concern I would have about switching is simply that: switching. Readers of newspapers tend to be creatures of habit. Change something and it pisses them off. Some of the problem many papers have had in recent years is because they keep changing things -- and fibbing to readers about why, contending it's to improve the paper when it's really to improve the bottom line.


Most amusing is this glimpse at what the New York Times would look like as a tab:



Find them all at Poynter.org:
http://www.poynter.org/content/content_view.asp?id=81557
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Alan Formby-Jackson

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Posted:
Thu Apr 28, 2005 7:45 am

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Here's the link to Mario's original PDF.

http://www.garcia-media.com/files/GM_whitepaper.pdf
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