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Crain's Chicago Business unveils redesign
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charles apple

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Posted:
Sat Oct 09, 2004 5:48 pm

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Lewis Lezare of the Chicago Sun-Times took a look Friday at the new Crain's redesign which debuts Monday:

Quote:
With a redesigned, less domineering logo on the cover, the new Crain's is seeking to impress fans with more tightly edited stories and a more diverse palette of coverage than has been the case in recent years.

"We're really trying to upgrade the quality of the writing, too," said Editor Jeff Bailey, a Wall Street Journal veteran who came on board last November. His mandate was to rethink the respected business publication, and add a feature section similar in feel to the popular Personal Journal section that has been successfully integrated into the Wall Street Journal.

On Monday, Crain's unveils the completely reformatted newspaper, which will be divided into three sections. The paper's first third will be a hard-news section filled with the reportage that is familiar to regular Crain's readers. But there will be obvious changes within the package.


Read it all in the Sun-Times:
http://www.suntimes.com/output/lazare/cst-fin-lew08.html
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Last edited by charles apple on Fri Oct 15, 2004 8:07 pm; edited 1 time in total
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charles apple

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Joined: 09 Mar 2004


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Posted:
Fri Oct 15, 2004 8:06 pm

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Marketwire reported Friday:

Quote:
While the most recognizable change is the new logo, the redesign sets up Crain's Chicago Business in three distinct sections. The front includes concisely written news stories and opinion columns, self-contained with few jumps. A new front-page navigation box will help readers quickly locate information through the issue...

The middle section serves as a toolbox of sorts with information that Crain's readers can use in their working lives. Included in this mid-section are Crain's Special Reports, a monthly Small Business Section, trademark "lists," and features that have one jump maximum.

...The back section, entitled "The Business of Life," offers more lifestyle-related stories and features with suggestions on how readers may spend time and money in their free time. Articles remain local...

...The redesign was conceived and executed by Tom Linden, art director of Crain's Chicago Business.

...Consulting with Crain's on this project was renown newspaper design firm Garcia Media, which has been responsible for re-design projects at some of the most recognizable newspapers in the country including the Wall Street Journal, Harvard Crimson, Miami Herald, Newsday and many international pubs including the Sunday London Observer.


Read the entire release at Marketwire:
http://www.marketwire.com/mw/release_html_b1?release_id=74261
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