Visual Editors
Visual Editors, NFP was incorporated as a 501(c)(3) non-profit in 2004.
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Charles Gooch
VizEds Moderator
Joined: 09 Jun 2004
Posts: 405
Location: Kansas City Star
Posted:
Tue Feb 07, 2006 8:38 am
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Joy: I'm not sure if this is a Knight-Ridder thing or a KC Star thing. But, it's going to be in that position all the time.
I personally think, if done well, these can be effective and only slightly intrusive (slightly being the operative word). But, being a 27 year old, I'm used to this kind of stuff. I expect to see this kind of stuff. And it really doesn't bother me as much as it bothers some people in KC.
But, I'm cynical and view everything as an advertisement. Also, if it helps generate revenue for our paper ... well, we'll see.
Also, the newsdesigner is there. www.newsdesigner.com
(I edited this to include something I forgot...)
_________________
"I heard the jury was still out on science." |
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Mark Brunton
VizEds Moderator
Joined: 24 Aug 2004
Posts: 78
Location: The Arizona Daily Star / Tucson
Posted:
Tue Feb 07, 2006 12:31 pm
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Funny, Jeff Randall and I were just talking about this last week.
Honestly, I love the idea if executed properly. And I think proper execution means it has to be an ad that is going to help sell the paper as well as generate ad revenue. I'm talking about coupons.
If I saw a coupon for say a cheap meal at a restaurant, free coffee, bagels, movie tickets, cheap music (itunes or cds) or concerts I think reader and customers would be given additional incentive to buy the product. I think this format would best work in street additions in major metros, but it could be tailored for smaller publications as well. Leave the ads at the bottom for home delivery cause I don't think they have the same impact.
Don't get me wrong, asthetically, I do prefer a clean news front without ads, but we must think of the products we produce as utilitarian vehicles for information. Advertising is useful info for readers because readers are consumers. But I think we must find balance between the two for of communication AND we must be sure that the two are clearly separated.
Ever look at a news paper from the 19th century? The front is full of useful information. News, ads and classifieds are all present. I have a page from New England hanging wall dated 1849. Amazing stuff.
I'm not saying we should revert to a design from the 1800s, but I do think we can examine the philosophy and be more open to apply it in the 21st century.
my thoughts, as archaic or progressive as they might be. |
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What's wrong with the ads? They bring in much needed revenue for the paper. They are highly visible, so I assume they are sold at a premium rate.