Visual Editors
Visual Editors, NFP was incorporated as a 501(c)(3) non-profit in 2004.
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Erica Smith
Juke Box Hero
Joined: 16 Jul 2004
Posts: 31
Posted:
Tue Dec 20, 2005 12:57 am
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Quite unfortunate:
| Quote: | Sun-Times ending youth-oriented Red Streak paper
CHICAGO (AP) -- The Chicago Sun-Times said Monday it is pulling the plug on its youth-focused Red Streak newspaper, three years after launching it as a defensive move against a similar offering from the Chicago Tribune.
Thursday will be the final day for the 25-cent daily tabloid, Sun-Times editor in chief John Barron said. He said there would be no layoffs associated with ending the paper, which is put out by a combination of Sun-Times employees and staffers dedicated solely to Red Streak.
Red Streak launched in October 2002 on the same day as the Tribune's RedEye paper -- both attempts to attract young, on-the-go readers through short stories and a heavy emphasis on local entertainment, sports, fashion and celebrity gossip.
But Barron said Red Streak was purely a defensive move to prevent the Tribune from encroaching on the Sun-Times' readership, which he said is younger and more urban.
"The Tribune was going after our demographics, and we weren't going to let them do that without a fight," Barron said. "The plot line for Red Streak from the start was to confuse the marketplace and not allow the Tribune to set up a successful paid-circulation tabloid."
When the Tribune dropped its 25-cent charge for RedEye on Oct. 3 and began offering it free, the Sun-Times viewed it as validation of the strategy, Barron said.
"I hate to say mission accomplished ... but mission accomplished," Barron said. It took a few months to unwind the publication and close out its advertising commitments, he said.
Chicago Tribune spokeswoman Christine Hennessey declined to comment on Red Streak's demise. A statement from RedEye general manager Brad Moore released Monday touted RedEye's growth.
"RedEye has established itself with socially active, time-pressed Chicagoans," he said. "In three short years, we've amassed a weekly readership of nearly 600,000 and attracted over 1,400 advertisers to our pages."
The Tribune's daily circulation stood at 94,000 as of Sept. 5, Hennessey said.
Barron said he did know how much money has been invested in Red Streak or how it is doing financially. |
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