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Download This Topic Previous topic Next topic	Wall Street Journal is shrinking U.S edition in 15 months
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Robb Montgomery

Founder

Joined: 07 Mar 2004

Posts: 1504

Location: Chicago

Posted:
Tue Oct 11, 2005 11:19 am

Breaking news:

It will be 20 percent narrower in width, save $18 million in newsprint a year and it looks like they will eliminate the publishing of some market data.

http://online.wsj.com/public/article_print/SB112903286582665451-DXs0mXdr97uaVyH2sy5ezPF5QDQ_20061011.html

The great Tab debate continues with this added observation.

U.S. publishers may not be rushing to convert to tabloid size but not one publisher is increasing the size of their newspaper. The challenges to going small remain - you must rethink the newspaper.
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Megan Lavey

Maestro

Joined: 30 Apr 2004

Posts: 788

Location: Arizona Daily Star

Posted:
Tue Oct 11, 2005 12:22 pm

It's not just the physical side of the paper, but the type of content you include as well. Some of the content needs to be streamlined and retooled. If you're going to add sections, add things that people want to see - like food pages and home & garden sections.
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Mark A. Dodge Medlin

Maestro

Joined: 18 Dec 2004

Posts: 330

Location: San Diego Union-Tribune

Posted:
Tue Oct 11, 2005 5:31 pm

The WSJ is hardly converting into a Berliner, but the pages will be a lot easier to handle than the current bedsheet-size format. From the article:

Quote:

This change will bring the U.S. edition's page size closer to that of many other U.S. broadsheet newspapers, which began reducing their page sizes more than a decade ago to cut costs and standardize advertising formats.

Also, fewer jumps. That's a good thing.
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The Occasional Odd Crop: Photos of whatever catches my eye

charles apple

Superhero

Joined: 09 Mar 2004

Posts: 3734

Location: Norfolk, Virginia

Posted:
Wed Oct 12, 2005 6:14 pm

A graphic in today's New York times:

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-Charles

Jonathan Kleinow

Contributing editor

Joined: 12 Nov 2004

Posts: 205

Location: Kansas City Star

Posted:
Thu Oct 13, 2005 9:34 am

Megan Lavey wrote::

Why on earth would people with cooks and gardeners need food and garden sections? Very Happy

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